Publicaciones Google Scholar de
1980 a
2024
| Título |
Fuente |
Fecha |
| How brand familiarity influences advertising effectiveness of non-profit organizations |
International Review on Public and Nonprofit Marketing 21 (2), 279-293 , 2024 |
2024 |
| Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi |
SAGE Open 14 (3), 21582440241271901 , 2024 |
2024 |
| Exploring the power of brand extension in museums. Insights from the Louvre Abu Dhabi |
Sage Open 13 (3) , 2024 |
2024 |
| Food tourism to revitalize the Basque Country. |
Heliyon , 2024 |
2024 |
| Tourism Talent Shortage in the Fourth Industrial Revolution |
International Handbook of Skill, Education, Learning, and Research … , 2024 |
2024 |
| The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector |
Marketing Intelligence & Planning 42 (1), 23-39 , 2024 |
2024 |
| Approach to the sense of belonging: construct for the marketing of entrepreneurships in higher education |
International Entrepreneurship and Management Journal, 1-21 , 2024 |
2024 |
| The growth of a family-run restaurant in Madrid through entrepreneurial innovation |
Corporate Entrepreneurship and Innovation in Tourism and Hospitality, 191-201 , 2024 |
2024 |
| The role of authenticity, involvement and experience quality in heritage destinations |
Tourism & Management Studies 20 (3) , 2024 |
2024 |
| Exploring patient loyalty in telemedicine through bibliometric analysis and future horizons |
International Journal of Pharmaceutical and Healthcare Marketing , 2024 |
2024 |
| Empowering marketing academics as interdisciplinary knowledge integrators in thefourth industrial revolution |
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21th … , 2024 |
2024 |
| EMPOWERING MARKETING ACADEMICS AS INTERDISCIPLINARY KNOWLEDGE INTEGRATORS IN THE FOURTH INDUSTRIAL REVOLUTION |
Smart Ethics in the Digital World, 43 , 2024 |
2024 |
| Una empresa de restauración exitosa e innovadora en la cuarta generación familiar en España |
Casos de éxito en emprendimiento corporativo de empresas turísticas en los 5 … , 2024 |
2024 |
| Exploring the power of brand extension in museums. Insights from the Louvre Abu Dhabi |
|
2024 |
| Análisis del valor medioambiental percibido en contextos de búsqueda de opinión y congruencia informacional |
DOCFRADIS Working Papers , 2024 |
2024 |
| Residents’ Perceived Benefits as Determinants of Sustainable Tourism Development |
Tourism Planning & Development, 1-17 , 2024 |
2024 |
| Mapping the Landscape of Tourism Innovation: Perceived Risks and Emerging Trends |
23 AECIT Conference , 2024 |
2024 |
| Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums |
Journal of Destination Marketing & Management 33, 100881 , 2024 |
2024 |
| Telemedicine apps and their influence on the tourism industry: Traveling with healthcare safety |
AIRSI24 , 2024 |
2024 |
| Status of the Application of Augmented Reality in Tourism Research: A Bibliometric Analysis |
23 AECIT Conference , 2024 |
2024 |
| Culinary destination enchantment: The strategic interplay of local gastronomy in regional tourism development |
International Journal of Gastronomy and Food Science 36, 100931 , 2024 |
2024 |
| Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums |
Journal of Destination Marketing & Management 33, 100881 , 2024 |
2024 |
| Unlocking the potential of contactless technologies: A paradigm shift in overcoming perceived risks. |
Aemark 2023 , 2023 |
2023 |
| La docencia en emprendimiento y emprendimiento social en los ecosistemas universitarios de referencia: Aplicación de las metodologías docentes de aprender a emprender en la … |
|
2023 |
| Evaluación de la calidad educativa en métodos de enseñanza híbrida en proyectos formativos de pregrado. Fase cualitativa |
|
2023 |
| How brand familiarity influences advertising effectiveness of non-profit organizations |
Springer , 2023 |
2023 |
| Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis |
Journal of Consumer Behaviour , 2023 |
2023 |
| Desarrollo de una comunidad de aprendizaje del profesorado para el impulso del emprendimiento en la UCM |
|
2023 |
| How to really quantify the economic value of customer information in corporate databases |
Humanities and Social Sciences Communications 10 (1), 1-13 , 2023 |
2023 |
| Identifying Motivations of Archaeological Sites Visitors (La identificación de motivaciones de los visitantes de los sitios arqueológicos) |
La identificación de motivaciones de los visitantes de los sitios … , 2023 |
2023 |
| User Generated Content Contribution to Museum Experience Design |
Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning … , 2023 |
2023 |
| Impact of brand awareness on donor behavior |
XXXII AEMARK , 2022 |
2022 |
| The Role of UGC (User-Generated Content) Data for Collaborative Learning: Identifying Tourism Hot Topics During the Pandemic |
COVID-19 and a World of Ad Hoc Geographies , 2022 |
2022 |
| Is a video worth more than a thousand images? A neurophysiological study on the impact of different types of product display on consumer behaviour in E-commerce |
Digital Marketing & eCommerce Conference, 300-306 , 2022 |
2022 |
| A conceptual framework for customer value mana |
|
2022 |
| El Valor Económico del Diseño en la Comunidad de Madrid (2010-2020). La ciudad creativa, motor de desarrollo regional: análisis comparativo con Londres y Los Ángeles |
El Valor Económico del Diseño en la Comunidad de Madrid (2010-2020). La … , 2022 |
2022 |
| Forecasting the next revolution: food technology’s impact on consumers' acceptance and satisfaction |
British Food Journal 124 (12), 4339-4353 , 2022 |
2022 |
| Effects of Perceived Risks on Innovation of Tourism Industry: The Case of Contactless Airline and Hotel Services |
AIRSI2022 , 2022 |
2022 |
| Reimagining Tourism Events: Spain's Preparation for the Return of a Healthier Breed of Tourists |
Digital Transformation and Innovation in Tourism Events, 161-168 , 2022 |
2022 |
| Students Shaping Their Future: Virtual Reality Interactive Exercises to Engage In For Learning |
COVID-19 and the Tourism Industry. Sustainability, Resilience and New Directions , 2022 |
2022 |
| A conceptual framework for customer value management:= Marco conceptual para la gestión del valor del cliente |
Revista de marketing y publicidad, 43-65 , 2022 |
2022 |
| Scanning museumgoers willingness to pay more |
International Journal of Hospitality & Tourism Administration 23 (1), 88-106 , 2022 |
2022 |
| Analysis of effective recall in radio advertising |
Journal of Communication Management 26 (1), 18-38 , 2022 |
2022 |
| Metodologías docentes aplicadas a la Red internacional de Laboratorios de Proyectos de Emprendimiento Universitarios |
UCM , 2022 |
2022 |
| Evaluación y mejora en la implantación de métodos de enseñanza híbridos basados en la nube. Los Modelos de Simulación |
|
2021 |
| Willingness to pay more: The quest for superstar museums |
Academica Turistica-Tourism and Innovation Journal 14 (1) , 2021 |
2021 |
| El valor económico del diseño en la Comunidad de Madrid:(2010-2020) |
ESNE, Escuela Universitaria de Diseño, Innovación y Tecnología , 2021 |
2021 |
| ETHICAL CONCERNS ABOUT FEAR APPEALS IN SOCIAL ADVERTISING |
New] Normal Technology Ethics, 169 , 2021 |
2021 |
| The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence |
Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 748-767 , 2021 |
2021 |
| Influencers vs the power of the crowd: A research about social influence on digital era |
Estudios Gerenciales 37 (161), 601-609 , 2021 |
2021 |
| Marketing vision for higher education institutions from the perspective of quality and perceived value in the post-COVID-19 time |
Journal of Higher Education Theory and Practice 21 (8) , 2021 |
2021 |
| Food + tech: Measuring the global emotional mood |
AIRSI 2021 , 2021 |
2021 |
| Enhancing behavioural intentions in sun, beach and heritage destination: The Case of Side (Turkey) |
EMAC 2021 , 2021 |
2021 |
| Le pouvoir de Facebook. Les facteurs qui influencent les intentions de visite des followers |
Balisages. La revue de recherche de l'Enssib , 2021 |
2021 |
| How the integration of implicit and explicit techniques may enhance the measurement of chatbots user engagement |
XXXI AEMARK, , 2021 |
2021 |
| Evaluación del perfil competencial del estudiantado UCM por nivel de iniciativa emprendedora y género. Validación del Modelo Entrecomp de competencias emprendedoras |
|
2021 |
| Willingness to Pay More: The Quest for Superstar Museums |
Academica Turistica, Year 14 , 2021 |
2021 |
| HOW THE INTEGRATION OF IMPLICIT AND EXPLICIT TECHNIQUES MAY ENHANCE THE MEASUREMENT OF CHATBOTS USER ENGAGEMENT |
XXXII CONGRESO INTERNACIONAL DE MARKETING AEMARK 2021 32 , 2021 |
2021 |
| Ethical Concerns About Fear Appeals in Social Advertising |
[New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021, 169-171 , 2021 |
2021 |
| Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial |
Paradigm Shifts in ICT Ethics: Proceedings of the ETHICOMP* 2020, 165-168 , 2020 |
2020 |
| Technological acceptance of Google Drive as e-learning tool. |
The 4th International Conference on Digital Technology in Education (ICDTE 2020) , 2020 |
2020 |
| Gamification and online consumer decisions: Is the game over? |
Decision Support Systems 128, 113167 , 2020 |
2020 |
| Ethical Challenges of Online Panels Based on Passive Data Collection Technology |
ETHICOMP 2020, 154 , 2020 |
2020 |
| Demand impact for prices ending with “9” and “0” in online and offline consumer goods retail trade channels |
International Review of Management and Marketing 10 (6), 58-78 , 2020 |
2020 |
| What Can Neuromarketing Tell Us about Food Packaging? Foods, 9 (12), 1856 |
|
2020 |
| Immersive virtual experiences: shaping the future of museum visits? |
All rights reserved. No full or partial reproduction, copy or transmission … , 2020 |
2020 |
| ETHICS IN ADVERTISING. THE FINE LINE BETWEEN THE ACCEPTABLE AND THE CONTROVERSIAL |
ETHICOMP 2020, 165 , 2020 |
2020 |
| E-learning using Video Conferencing Applications: How is Google Meet perceived among students? |
|
2020 |
| Determinants of Residents’ Word-of-Mouth Behavior and Support for Tourism |
|
2020 |
| Scanning Museumgoers Willingness to Pay More |
Taylor & Francis , 2020 |
2020 |
| Revealing unconscious consumer reactions to advertisements that include visual metaphors. A neurophysiological experiment |
Frontiers in Psychology 11, 760 , 2020 |
2020 |
| A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. |
Elsevier BV , 2020 |
2020 |
| Use of Guilt Appeals in NPO Campaigns and Their Ethical Considerations |
Societal Challenges in the Smart Society, 621-630 , 2020 |
2020 |
| The Impact of Residents’ Satisfaction on Their Heritage Responsibility and Ambassador Behaviour |
International Travel and Tourism Dynamics- ITTD2020 conference , 2020 |
2020 |
| What Can Neuromarketing Tell Us about Food Packaging? |
Foods 9 (12), 1856 , 2020 |
2020 |
| Playfulness effects of google classroom: Improving students’ learning experience during covid-19 lockdown |
13th annual International Conference of Education, Research and Innovation , 2020 |
2020 |
| The Hotel Industry Facing Post-Covid: A New Age For Training Opportunities |
Congreso AECIT 2020 Turismo: nuevos escenarios post-covid 19 , 2020 |
2020 |
| Revealing unconscious consumer reactions to advertisements that include visual metaphors. A neurophysiological experiment. |
|
2020 |
| Archaeological tourism: looking for visitor loyalty drivers |
Journal of Heritage Tourism 15 (1), 60-75 , 2020 |
2020 |
| Immersive virtual experiences: shaping the future of museum visits? |
All rights reserved. No full or partial reproduction, copy or transmission … , 2020 |
2020 |
| Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism |
Administrative Sciences 10 (3), 51 , 2020 |
2020 |
| ETHICAL DILEMMAS IN NON PROFIT ORGANIZATIONS CAMPAIGNS |
ETHICOMP 2020, 157 , 2020 |
2020 |
| Diseño de un sistema de gestión de calidad, según directrices de la Norma ISO 9001: 2015 en la Facultad de Comercio y Turismo |
|
2020 |
| Marketing Variables Predicting Customer Value in Empirical Environments |
EBOR Conference Abstract Book, 126 , 2020 |
2020 |
| Technological acceptance of Google Drive as E-learning Tool |
ACM International Conference Proceeding Series , 2020 |
2020 |
| Lessons from lockdown: Are students willing to repeat the experience of using interactive smartboards? |
International Journal of Emerging Technologies in Learning (iJET) 15 (24), 225 , 2020 |
2020 |
| Organization Research Conference |
|
2020 |
| Revealing unconscious consumer reactions to advertisements that include visual metaphors. A neurophysiological experiment |
Frontiers in Psychology 11, 760 , 2020 |
2020 |
| Scanning Museumgoers Willingness to Pay More |
International Journal of Hospitality & Tourism Administration, 1-19 , 2020 |
2020 |
| Market orientation: Finding a new roadmap for sustainable archaeological sites |
|
2020 |
| Google Jamboard Interactive Smart board: Are Innovative Approaches Useful in Personal Branding Assignments |
2º Wold Conference on Future of Educacion , 2020 |
2020 |
| Shopping Online Experience: A Theoretical Model Proposal |
International Conference on Advances in National Brand and Private Label … , 2019 |
2019 |
| ¿ Cómo influye el liderazgo político en el comportamiento electoral subestatal? Una aproximación cualitativa |
Cuadernos de gobierno y administración pública 6 (2), 163 , 2019 |
2019 |
| Users’ acceptance of museum Instagram accounts |
AEMARK , 2019 |
2019 |
| Facebook’s power: factors influencing followers’ visit intentions |
Spanish Journal of Marketing-ESIC , 2019 |
2019 |
| Perceived relationship investment as a driver of loyalty: The case of Conimbriga Monographic Museum |
Journal of destination marketing & management 11, 23-31 , 2019 |
2019 |
| A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. |
Procedia Computer Science 162, 281-289 , 2019 |
2019 |
| A fuzzy linguistic RFM model applied to campaign management |
INTERNATIONAL JOURNAL OF INTERACTIVE MULTIMEDIA AND ARTIFICIAL INTELLIGENCE … , 2019 |
2019 |
| MARKET ORIENTATION: FINDING A ROADMAP FOR SUSTAINABLE ARCHAEOLOGICAL SITES |
tourismos 14 (1), 236-256 , 2019 |
2019 |
| Packaging elements as modulators of consumers' preferences and attention |
Neuromarketing Yearbook 2019 , 2019 |
2019 |
| Evolution of the Challenges of Internationalization of Emerging Market SMEs in a Digitized Global Economy: A Bibliometric Analysis |
Global Business Conference 2019 Proceedings, 94 , 2019 |
2019 |
| Do isolated packaging variables influence consumers' attention and preferences? |
Physiology & Behavior , 2019 |
2019 |
| Do isolated packaging variables influence consumers’ attention and preferences? |
|
2019 |
| A Fuzzy Linguistic RFM Model Applied to Campaign Management |
International Journal of Interactive Multimedia and Artificial Intelligence … , 2019 |
2019 |
| Archaeological tourism: looking for visitor loyalty drivers |
Journal of Heritage Tourism 15 (1), 60-75 , 2019 |
2019 |
| Market Orientation: Finding a Roadmap for Sustainable Archaeological Sites |
tourismos 14 (1), 236-256 , 2019 |
2019 |
| Optimizing website quality: The case of two superstar museum websites |
Emerald , 2019 |
2019 |
| Can the fact of being a brand extension improve visit intention? |
AEMARK , 2019 |
2019 |
| Gamification in marketing: reality or fiction? |
EMAC Conference , 2019 |
2019 |
| Optimizing website quality: The case of two superstar museum websites |
International Journal of Culture, Tourism and Hospitality Research 13 (1), 16-36 , 2019 |
2019 |
| The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study |
Services Marketing Quarterly 40 (4), 316-330 , 2019 |
2019 |
| Robots, Artificial Intelligence, and Service Automation to the Core: Remastering Experiences at Museums |
Robots, Artificial Intelligence, and Service Automation in Travel, Tourism … , 2019 |
2019 |
| Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison |
Applying Partial Least Squares in Tourism and Hospitality Research, 153 , 2018 |
2018 |
| A Model to Obtain a SERVPERF Scale Evaluation of the CRM Customer Complaints: An Application to the 4G. Telecommunications Sector. |
|
2018 |
| A Fuzzy Linguistic RFM Model Applied to Campaign Management |
International Journal of Interactive Multimedia and Artificial Intelligence , 2018 |
2018 |
| The cornerstones of museum performance. A cross-national analysis |
Museum Management & Curatorship , 2018 |
2018 |
| What is the Effectiveness of Visual Metaphors In Print Advertising? Evidences of Consumers' Implicit And Explicit Responses Using Neuromarketing Techniques |
AEMARK , 2018 |
2018 |
| Employer branding atraer y comprometer el talento en 5 pasos |
Pearson educación , 2018 |
2018 |
| Applying partial least squares in tourism and hospitality research |
Emerald Publishing Limited , 2018 |
2018 |
| Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison |
Emerald , 2018 |
2018 |
| Do all museum websites increase users’ loyalty in the same extent? |
EMAC 2018 47th Annual European MArketing Academy Conference, Glasgow (Scotland). , 2018 |
2018 |
| Do isolated packaging variables influence consumers' attention and preferences? |
Physiology & Behavior , 2018 |
2018 |
| Green consumer segmentation: managerial and environmental implications from the perspective of business strategies and practices |
Sustainability in Innovation and Entrepreneurship: Policies and Practices … , 2018 |
2018 |
| Residents' attitude as determinant of tourism sustainability: The case of Trujillo |
Journal of Hospitality and Tourism Management 35, 36-45 , 2018 |
2018 |
| Tourism sustainability in archaeological sites |
Journal of Cultural Heritage Management and Sustainable Development , 2018 |
2018 |
| Tourism sustainability in archaeological sites |
Journal of Cultural Heritage Management and Sustainable Development 8 (3 … , 2018 |
2018 |
| A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector |
Technological and Economic Development of Economy 24 (4), 1606-1629 , 2018 |
2018 |
| Sprinkle salt on food packaging! Measuring consumers’ attention and preference across neurobehavioral effects |
EMAC 2018 47th Annual European Marketing Academy Conference, Glasgow (Scotland). , 2018 |
2018 |
| Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty |
Admnistrative Sciences 8 (47) , 2018 |
2018 |
| How much influences does an opinion leader'product recommendation have on consumer purchase behavior? |
AEMARK , 2018 |
2018 |
| Residents' attitude as determinant of tourism sustainability: The case of Trujillo |
Journal of Hospitality and Tourism Management 35, 36-45 , 2018 |
2018 |
| Key drivers of visitors' loyalty. Evidence from the Prado Museum |
47th Annual EMAC Conference, Groningen , 2017 |
2017 |
| The Influence of Museum’s Brand Image and Satisfaction on Visitors’ Loyalty |
16th International Marketing Trends Conference, Madrid , 2017 |
2017 |
| The influence of museums’ websites on users’ intentions |
ESIC MARKET Economic and Business Journal , 2017 |
2017 |
| Variables psicológicas implicadas en la actitud e iniciativa emprendedora |
Universidad Complutense de Madrid , 2017 |
2017 |
| A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector |
VILNIUS TECH , 2017 |
2017 |
| Nuevas tendencias en comunicación estratégica |
ESIC , 2017 |
2017 |
| Does users’ satisfaction within a museum’s website influence their behavioural intentions? |
XXXI AEDEM , 2017 |
2017 |
| The influence of museums’ websites on users’ intentions |
Esic , 2017 |
2017 |
| How can European museums reach sustainability? |
Tourism Review 72 (3), 303-318 , 2017 |
2017 |
| Análisis de las variables de marketing que afectan al valor del cliente |
La permanencia como variable controlable (PHD). UNIVERSIDAD COMPLUTENSE DE … , 2017 |
2017 |
| SPANISH JOURNAL OF MARKETING-ESIC |
|
2017 |
| Why consumers purchase organic products? The role of environment, health and age |
XXIX Congreso de Marketing AEMARK (2017), p 36-50 , 2017 |
2017 |
| The impact of market oriented strategies in the sustainable tourism of archaeological sites |
22nd International Conference on Corporate and Marketing Communications , 2017 |
2017 |
| Nuevas tendencias en comunicación estratégica (Cuarta edición ed.) |
Madrid. Obtenido de https://books. google. com. ec/books , 2017 |
2017 |
| The influence of museums' websites on users' intentions. |
ESIC Market Economic and Business Journal 48 (2), 369-392 , 2017 |
2017 |
| Integrating a Tourism Service Quality Evaluation Linguistic Multi-criteria Decision Making Model into a Relational Database Management System |
Advances in Fuzzy Logic and Technology 2017: Proceedings of: EUSFLAT-2017 … , 2017 |
2017 |
| Consumers Switching to Store Brands: Is Product Innovation Effective to Prevent it? |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic … , 2017 |
2017 |
| Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry |
Spanish Journal of Marketing ESIC 21 (1 (S1)), 39-53 , 2017 |
2017 |
| Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider |
Journal of Retailing and Consumer Services 39, 114-122 , 2017 |
2017 |
| En Principios de Marketing (pág. 43) |
España: ESIC , 2016 |
2016 |
| Website design influence on visitors behavioural intentions |
XXVIII CONGRESO DE MARKETING , 2016 |
2016 |
| Marketing del Turismo Cultural |
Esic , 2016 |
2016 |
| Can e-commerce in culinary websites be transferred to tourism intentions towards the destination? |
The 6th International Conference on Tourism and Hospitality between China … , 2016 |
2016 |
| Marketing en centros educativos. Estado de la cuestión |
Organización y gestión educativa: Revista del Fórum Europeo de … , 2016 |
2016 |
| The influence of risks perception on the purchase of ecological personal care products |
Instituto Superior de Entre Douro e Vouga (ISVOUGA) , 2016 |
2016 |
| Modelo explicativo de las variables de influencia en el comportamiento del consumidor adolescente |
Universidad Complutense de Madrid , 2016 |
2016 |
| Predictors of Destination Commitment |
XXVIII CONGRESO DE MARKETING , 2016 |
2016 |
| Revolución mobile: Los cambios sociales y de marketing producidos por las tecnologías móviles |
ESIC Editorial , 2016 |
2016 |
| Creación de la Red UCM de emprendimiento universitario internacional a través de las buenas prácticas del TFM del MBA-UCM y las herramientas de Crowdsourcing |
|
2016 |
| Marketing del turismo cultural |
ESIC , 2016 |
2016 |
| Marketing del turismo cultural |
ESIC , 2016 |
2016 |
| La" s" oculta de la Marca España: Turismo de shopping |
Distribución y consumo 25 (137), 22-29 , 2015 |
2015 |
| ASSESSING THE HLA DIVERSITY AND OTHER FACTORS OF CORD BLOOD UNITS (CBU) COLLECTED AT THE MEXICAN ALTRUISTIC CORD BLOOD BANK-BACECU IN MEXICO CITY |
TISSUE ANTIGENS 85 (5), 354-355 , 2015 |
2015 |
| XXVII Congreso de Marketing AEMARK 2015:[libro de actas] |
ESIC , 2015 |
2015 |
| El rol de la alta dirección en la orientación al mercado en museos: una perspectiva inter-cultural |
XXVII AEMARK , 2015 |
2015 |
| El valor de la publicidad" on-line" en la prensa digital: propuesta de un modelo de análisis de su eficacia |
El valor de la publicidad" on-line" en la prensa digital: propuesta de un … , 2015 |
2015 |
| The effect of product innovation, promotion, and price on consumer switching to private labels |
Journal of Marketing Channels 22 (3), 192-201 , 2015 |
2015 |
| Emociones y género en el proceso de toma de decisiones de compra. Estudio realizado con resonancia magnética funcional |
Emociones y género en el proceso de toma de decisiones de compra. Estudio … , 2015 |
2015 |
| La motivación como principio de la confianza para la incorporación de proyectos educativos. |
Revista Iberoamericana de Educación , 2015 |
2015 |
| La funcionalidad turística, la orientación al mercado y la innovación en los yacimientos arqueológicos |
XXVII Congreso de Marketing AEMARK , 2015 |
2015 |
| Una aproximación a la perspectiva del consumidor en el proceso de compra responsable |
Perspectivas en el estudio de la Responsabilidad Social Corporativa … , 2014 |
2014 |
| Emotional attachment influence on service perception among opinion leaders. Evidence from an art venue |
HAL , 2014 |
2014 |
| Big Data y comunicación |
Nuevas tendencias en comunicación estratégica, 367-400 , 2014 |
2014 |
| La orientación al mercado en los yacimientos arqueológicos |
Universidad Complutense de Madrid , 2014 |
2014 |
| Marca empleador y desarrollo de una cultura global |
Retos en la gestión internacional del capital humano, 1-311 , 2014 |
2014 |
| Nuevas tendencias en comunicación estratégica |
ESIC Editorial , 2014 |
2014 |
| Comunicación Interpersonal. |
Comunicación Interpersonal. , 2014 |
2014 |
| Fostering sustainable heritage products |
XXV Congreso Nacional de Marketing. Aemark , 2013 |
2013 |
| Diccionario de dirección de empresas y marketing [Texto impreso] |
Madrid Ecobook , 2013 |
2013 |
| Do satisfaction and loyalty have a linear relationship? Effect of the education level on arts participation |
Journal of Modern Accounting and Auditing 8 (4), 529 , 2012 |
2012 |
| Marketing turistico% ta edición |
Madrid-España: Pearson , 2012 |
2012 |
| Marketing the consumption of the past Should the management of archaeological sites be based on a business approach built on sustainable principles? |
Destination branding heritage and authenticity, 854-867 , 2012 |
2012 |
| Marketing para turismo.(5ºed.) |
España: Pearson Prentice Hall , 2012 |
2012 |
| Identification and measurement of opinion leadership, satisfaction and loyalty in art services. |
ESIC Market. Economic & Business Journal 43 (2) , 2012 |
2012 |
| Marketing the consumption of the past should the management of archaeological sites be based on a business approach built on sustainable principles? |
1st EJTHR International Conference on Destination Branding, Heritage and … , 2012 |
2012 |
| Identificación y medición del liderazgo de opinión, la satisfacción y la lealtad del público en un servicio cultural |
Esic market 142, 349-370 , 2012 |
2012 |
| Marketing Turístico |
Madrid: Pearson Educación. SA , 2012 |
2012 |
| Tourism marketing |
Madrid: Pearson Education SA , 2011 |
2011 |
| Motivation as trust principie in the educative projects in Bolivia |
Punto Cero 16 (23), 52-59 , 2011 |
2011 |
| –Informatics in Clinical Application |
EHealth AND NURSING, 47 , 2011 |
2011 |
| Marketing Turístico |
Madrid: Santillana , 2011 |
2011 |
| Marketing Turístico.(5 ͣed.) |
Madrid: Ediciones Pearson , 2011 |
2011 |
| Spain from Sea Paradise to Cultural Delight-Shifting to the Stendhal’s Syndrome Tourist Experience |
Contemporary Trends in Tourism and Hospitality. Novi Sad, Serbia 1, 200-213 , 2011 |
2011 |
| Estrategia de Comunicación de Marketing Integral: La Publicidad |
P. Kothler, Marketing Turístico , 2011 |
2011 |
| Marketing Turístico, Madrid, España |
Editorial: Pearson , 2011 |
2011 |
| Marketing turístico. |
PEARSON EDUCATIVA, SA , 2011 |
2011 |
| Promoción de ventas |
Marketing turístico, 525-531 , 2011 |
2011 |
| García de Madariaga Miranda, J |
Flores Zamora, J. y otros , 2011 |
2011 |
| Marketing turístico |
Madrid: Pearson , 2011 |
2011 |
| Diseño y gestión de productos para turismo |
Marketing turístico , 2011 |
2011 |
| Marketing turístico |
Madrid: Pearson , 2011 |
2011 |
| Marketing Turistico 5ta Edicion |
Madrid: Pearson Education. SA , 2011 |
2011 |
| Características de los servicios de marketing turísticos |
P. Kotler, JG Miranda, JF Zamora, J. T. Bowen, & JC Makens, Marketing … , 2011 |
2011 |
| Identifying motivations of archaeological sites visitors |
Cuadernos de Estudios Empresariales 21 , 2011 |
2011 |
| Sustainable archaeological sites: literature review and research directions |
Tourism in an Era of Uncertainty Rhodes Island, Greece 27–30 April 2011, 603 , 2011 |
2011 |
| Spain from Sea Paradise to Cultural Delight-Shifting to the Stendhal’s Syndrome Tourist Experience |
Contemporary Trends in Tourism and Hospitality. Novi Sad, Serbia 1, 200-213 , 2011 |
2011 |
| Marketing Turístico |
Madrid:" Pearson Alhambra"-Edición , 2011 |
2011 |
| How to prevent Consumer Switching to Private Labels: an empirical analysis |
AEMARK , 2011 |
2011 |
| Identifying Motivations of Archaeological Sites Visitors (La identificación de motivaciones de los visitantes de los sitios arqueológicos) |
La identificación de motivaciones de los visitantes de los sitios … , 2011 |
2011 |
| Marketing Turistico (5a Ediciòn) |
Madrid: Pearson Educacion, Inc , 2011 |
2011 |
| Identifying motivations of archaeological sites visitors |
Cuadernos de estudios empresariales 21, 97 , 2011 |
2011 |
| Sustainable Archaeological Sites: Literature Review and Research Directions |
International Conference on Tourism. Rodas, Grecia , 2011 |
2011 |
| Responsabilidad Social Corporativa y Gobierno Corporativo: Impacto sobre la reputación de las compañías del sector automovilístico y la satisfacción del cliente |
Revista de Responsabilidad Social de la Empresa, España , 2011 |
2011 |
| Marketing turístico (Quinta) |
PEARSON EDUCACIÓN. https://elibro. net/ereader/elibrodemo/53916 , 2011 |
2011 |
| Evolución del marketing hacia la gestión orientada al valor del cliente |
Santiago, Theoría , 2011 |
2011 |
| Marketing Turístico [5ta edición], Editorial Pearson |
|
2011 |
| Marketing Turistico (Vol. 5) |
Madrid: PEARSON EDUCACIÓN SA Obtenido de https://asesoresenturismoperu … , 2011 |
2011 |
| Diversión en el centro comercial |
Distribución y consumo, 78-78 , 2010 |
2010 |
| Nuevas formas de gestionar la movilidad de los clientes |
Harvard-Deusto Marketing & Ventas, 26-35 , 2010 |
2010 |
| Corporate social responsibility and the classical theory of the firm: Are both theories irreconcilable? |
Innovar 20 (37), 5-19 , 2010 |
2010 |
| Use of heuristic decision rules in complex financial products |
ESIC Market Economic and Business Journal 136, 173-194 , 2010 |
2010 |
| Hedonism in shopping and the temporary style |
ESIC MARKET, 49-72 , 2010 |
2010 |
| Principios de Marketing. Madrid |
España: Editorial ESIC , 2010 |
2010 |
| ¿ Esperamos porque es mejor o es mejor porque esperamos? Un estudio exploratorio de la relación entre el tiempo de espera y el valor percibido. |
Universia Business Review, 56-73 , 2009 |
2009 |
| Principios de marketing (3ª edición ed.) |
España: ESIC , 2009 |
2009 |
| Diccionario de dirección de empresas y marketing |
Madrid: Ecobook-Editorial del Economista , 2009 |
2009 |
| El marketing como herramienta para crear valor |
El marketing como herramienta para crear valor 3, 29-31 , 2009 |
2009 |
| Diccionario de economía y empresa |
Madrid: Ecobook-Editorial del Economista , 2009 |
2009 |
| Diccionario de dirección de empresas y marketing |
España: Ecobook , 2009 |
2009 |
| Diccionario de dirección de Empresas y Marketing |
Madrid: Universidad Complutense de Madrir , 2009 |
2009 |
| Principios de marketing. ESIC |
|
2008 |
| Gestión del valor del cliente como fuente de ventaja competitiva: propuesta de un modelo explicativo. |
XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico … , 2008 |
2008 |
| Principios de marketing |
Madrid: esic , 2008 |
2008 |
| Principios de marketing (3º ed.). Madrid: ESIC EDITORIAL. 22. Ferrel, O., & Hartline, M |
Estrategia de marketing , 2008 |
2008 |
| El comportamiento del consumidor |
Principios de marketing, 113-149 , 2008 |
2008 |
| Principios de marketing . España: ESIC |
|
2008 |
| Principios de marketing |
Madrid: ESIC , 2008 |
2008 |
| Principios de marketing |
Madrid: Esic Editorial , 2008 |
2008 |
| Principio de marketing (3ª Edición ed.) |
Madrid, España: ESIC Editorial, 58-75 , 2008 |
2008 |
| Principios de Marketing. 3º ed. Madrid: Ediciones Esic |
|
2008 |
| Principios del Marketing |
E. Osegueda Talaya, J. Garcia De Maradiaga Miranda, MJ Narros Gonzales, C … , 2008 |
2008 |
| Principios de marketing, 3ra |
Edición, Editorial ESIC, Madrid-España , 2008 |
2008 |
| duodécima edición |
Pearson Prentice Hall (España) , 2008 |
2008 |
| Principios del Marketing. ESIC Editorial |
|
2008 |
| Principios de Marketing |
Madrid: Eisic Editorial , 2008 |
2008 |
| Principios de Marketing |
Madrid: ESIC , 2008 |
2008 |
| Principios de marketing. Madrid: ESIC Editorial. |
|
2008 |
| Principios de marketing (E. Editorial) |
|
2008 |
| Principios de marketing-Águeda Esteban Talaya |
|
2008 |
| Olarte |
Pascual, C., Reinares-Lara, EM, & Saco-Vázquez, M , 2008 |
2008 |
| Principios de Marketing. 3ra |
Edición. ESIC Editorial. Madrid , 2008 |
2008 |
| Principios de marketing. Madrid: Business&Marketingschool |
|
2008 |
| Principios de marketing (Tercera Edición ed.) |
Madrid: ESIC , 2008 |
2008 |
| Manual de marketing |
Madrid: ESIC , 2008 |
2008 |
| Principios de Marketing.[en línea] |
España: https://books. google. co. cr/books , 2008 |
2008 |
| Principios de marketing |
Esic Editorial , 2008 |
2008 |
| Principios de marketing. ESIC Editorial |
Madrid. España , 2008 |
2008 |
| Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives |
Journal of Business Ethics 71 (4), 425-439 , 2007 |
2007 |
| Mejora de la gestión de los programas de fidelización multisponsor: una propuesta operativa basada en las preferencias de los consumidores |
en Actas del XIX Encuentro de Profesores de Marketing, Vigo 20 , 2007 |
2007 |
| La gestión del valor de la cartera de clientes y su efecto en el valor global de la empresa: diseño de un modelo explicativo como una herramienta para la toma de decisiones … |
UNIVERSIDAD COMPLUTENSE DE MADRID , 2007 |
2007 |
| A Model of Antecedents of Loyalty for Retail Banking |
Erisim adresi: http://www. sbaer. uca. edu/research/TemporarilyDisabled , 2007 |
2007 |
| Índices de performance, gestión activa y eficiencia. Un análisis empírico |
Revista europea de dirección y economía de la empresa 16 (2), 21-40 , 2007 |
2007 |
| Orientación al valor del cliente y las nuevas métricas de marketing. Revisión y análisis |
Panorama Socioeconómico 25 (34), 70-74 , 2007 |
2007 |
| The importance of rewards in the management of multisponsor loyalty programmes |
Journal of Database Marketing & Customer Strategy Management 15, 37-48 , 2007 |
2007 |
| Evolución del marketing hacia la gestión orientada al valor del cliente: revisión y análisis |
Theoria 15 (2) , 2006 |
2006 |
| Principios de marketing |
Principios de marketing , 2006 |
2006 |
| Principios de marketing. ESIC Editorial |
|
2006 |
| Gestión del valor de la cartera de clientes: fuente de ventaja competitiva para el sector empresarial |
Documento presentado en el Congreso Anual de Cladea [CONGRESO … , 2006 |
2006 |
| Principios de marketing |
Madrid: esic 2, Esic Editorial , 2006 |
2006 |
| Customer Relationship Management (CRM): A Comparative Study Between USA and Spain |
Journal of International Information Management 13 (2), 2-16 , 2004 |
2004 |
| Analysis of the sustainable Business model among Spanish MNC’s |
Conference Proceedings of the Academy of Marketing, Virtual in Marketing , 2004 |
2004 |
| Sistemas de información de marketing en las entidades financieras: tesis doctoral: presentada en el Departamento de Comercialización e Investigación de Mercados de la … |
[Universidad Complutense], Servicio de Publicaciones , 2004 |
2004 |
| La calidad de servicio percibida por los alumnos de la enseñanza postgrado |
La calidad de servicio percibida por los alumnos de la enseñanza postgrado , 2004 |
2004 |
| Análisis de la implantación del modelo sostenible entre empresas españolas multinacionales. XVI encuentro de profesores universitarios de Marketing |
|
2004 |
| Marketing del turismo |
McGraw-Hill, Milano , 2003 |
2003 |
| Modelos integrados de análisis financiero mediante ratios |
Harvard Deusto Finanzas y Contabilidad, 30-47 , 2003 |
2003 |
| CRM, escaso grado de desarrollo en España |
MK: Marketing+ ventas, 34-43 , 2003 |
2003 |
| Relationship Management: A comparative analysis between US and Spain. Las Vegas: Western Decision Science Institute |
31th Annual Meeting , 2002 |
2002 |
| Orientación al mercado, marketing relacional y gestión de relaciones con clientes: estudio de la interrelación existente entre tres aspectos de un mismo fenómeno |
XVI Congreso Nacional, XII Hispano Francés AEDEM, Alicante , 2002 |
2002 |
| Análisis de la interrelación de las principales macromagnitudes de la CAPV |
Boletín de Estudios Económicos 57 (175), 115 , 2002 |
2002 |
| La distribución de servicios turísticos ante los nuevos desarrollos tecnológicos |
Distribución y consumo, 51-59 , 2002 |
2002 |
| La gestión de relaciones con clientes en España: niveles de implantación de soluciones CRM en el segmento de grandes empresasEncuentro de Profesores Universitarios de Marketing |
Granada , 2002 |
2002 |
| Las claves de la satisfacción del cliente bancario |
Cuadernos de Información económica, 115-125 , 2001 |
2001 |
| Principios de marketing, Introducción al marketing. Ed. 2ª ESIC, Madrid |
Estebanell M., M. y Ferrés F., J , 2001 |
2001 |
| Tecnología educativa |
|
2000 |
| Empresas españolas en los mercados internacionales |
ESIC Editorial , 2000 |
2000 |
| Desarrollo del turismo rural |
Turismo: organización administrativa, calidad de servicios y competitividad … , 1999 |
1999 |
| Globalización" versus" diferenciación: Un análisis de la tendencia creativa publicitaria internacional |
La gestión de la diversidad: XIII Congreso Nacional, IX Congreso Hispano … , 1999 |
1999 |
| Desarrollo del Turismo Rural |
BLANQUER: Turismo. Organización administrativa, calidad de servicios y … , 1999 |
1999 |
| Las consecuencias del euro en los mercados de valores |
Cuadernos europeos de Deusto, 115-140 , 1998 |
1998 |
| Princípios de Marketing |
São , 1998 |
1998 |
| Esteban, Principios de Marketing |
Edit. ESIC, Págs 596 , 1997 |
1997 |
| Tñncipios de Marketing”. ESIC. Madrid |
|
1997 |
| Etapas en el desarrollo del marketing |
AE Talaya, JG Miranda, MJ Gonzáles, CO Pascual, EM Lara, MS Vázquez … , 1997 |
1997 |
| Principios de Marketing, Características de las compras en empresa |
ESIC Editorial. Madrid. España , 1997 |
1997 |
| Principios de Marketing.(3era edición reformada). Esic Editorial |
|
1997 |
| Principios de Marketing |
Madrid, España. ESIC , 1997 |
1997 |
| Principios de marketing |
Madrid: ESIC , 1997 |
1997 |
| de Agueda Esteban Talaya |
Esic Editorial , 1997 |
1997 |
| Principios de Marketing, ed |
ESIC, Madrid , 1996 |
1996 |
| Aportaciones empíricas a la planificación estratégica en marketing turístico |
Actas del VIII Encuentro de Profesores Universitarios de Marketing , 1996 |
1996 |
| Sistemas de información de'marketing'bancario |
Papeles de economía española, 237-244 , 1994 |
1994 |
| Análisis del comportamiento de la demanda turística española procedente de Europa |
Actas del VI Encuentro de Profesores Universitarios de Marketing, 467-479 , 1994 |
1994 |
| Análisis y evolución de los sistemas de información de marketing |
Esic market 83, 51-62 , 1994 |
1994 |
| Análisis del comportamiento de la demanda turística española procedente de Europa |
Esic market, 183-197 , 1994 |
1994 |
| Sistemas expertos de marketing |
Dirección y organización: Revista de dirección, organización y … , 1994 |
1994 |
| Análisis Comparativo del Comportamiento |
La demanda turística del primer trimestre de , 1994 |
1994 |
| Análisis y Tipología de los turistas alemanes en Espana de la investigación los movimientos turísticos en Frontera |
Universidad Complutense de Madrid , 1993 |
1993 |
| Sistemas de información de marketing en las entidades financieras |
Universidad Complutense de Madrid , 1993 |
1993 |
| Sistemas de información para la dirección bancaria |
Anales de economía y administración de empresas 1, 179-189 , 1993 |
1993 |
